In the social media age, everyone’s a writer. From the blogosphere to Twitter (and everywhere in-between), the digital world has produced a cacophony of voices and opinions, all vying to gain your attention and sell you their product. But crafting marketing or communications copy well takes more than creativity or imagination—it also requires strategic, persuasive writing skills.If … Continue reading Six Tips Guaranteed to Improve Your Marketing Copy
Brand storytelling is a buzz term, so you're likely to hear it more and more every day. In the last decade, the concept has taken off, and now everyone is giving it a go. I would bet the Marketers and Creatives on your team probably toss it out regularly when pitching their ideas to you. … Continue reading The ABCs of Brand Storytelling
Is the copy editor more important than the writer? Where does a proofer fit in? What's the difference between a copywriter and a copy editor? Are they the same person? For the uninitiated, the jargon used by professional writing teams can be confusing. In fact, you may be using these terms interchangeably not realizing they … Continue reading There’s a Difference: Copywriter, Copy Editor, Proofer
Rhiannon Pickus 