Passionate people care passionately about the things they commit their lives to. Since passion is the impetus of creativity—they go hand-in-hand. But too much passion can be a problem if it culminates in perpetual conflict. It's all about finding a balance between creative discourse and unproductive push-back. But there are some situations where finding that … Continue reading Is It Time to Cut Ties with Your Creative Team?
In the social media age, everyone’s a writer. From the blogosphere to Twitter (and everywhere in-between), the digital world has produced a cacophony of voices and opinions, all vying to gain your attention and sell you their product. But crafting marketing or communications copy well takes more than creativity or imagination—it also requires strategic, persuasive writing skills.If … Continue reading Six Tips Guaranteed to Improve Your Marketing Copy
Rhiannon Pickus 