In the social media age, everyone’s a writer. From the blogosphere to Twitter (and everywhere in-between), the digital world has produced a cacophony of voices and opinions, all vying to gain your attention and sell you their product. But crafting marketing or communications copy well takes more than creativity or imagination—it also requires strategic, persuasive writing skills.If … Continue reading Six Tips Guaranteed to Improve Your Marketing Copy
Tag: success
Do You Have What It Takes to Be a Creative Leader?
I’ve had the opportunity over the years to work for amazingly talented creative leaders and some not-so-great-ones, too. Along the way, I've realized there are a few basic qualities that separate the powerful creative leaders from the weak. Here are the essential characteristics those rock star leaders from my past shared. Strategy, Strategy, Strategy Powerful … Continue reading Do You Have What It Takes to Be a Creative Leader?
