I vividly remember the very first time I had to pitch a creative concept to leadership. I was a wreck—absolutely petrified they’d suddenly realize I was a talentless imposter and toss me out with the evening trash. Melodramatic for sure, but true. For an individual whose life has been all about words, I lost mine … Continue reading What You Need to Know to Sell Your Creative Concept
In a market saturated by competitors, one of the biggest challenges you’ll face is identifying your brand difference. But knowing what sets you apart from your competitors—and leading from that place of expertise—elevates your messages, builds authentic relationships with your audience, and carves out a space in the industry that is distinctly your own. But … Continue reading How to Zero in on Your Brand Difference
Creative blocks happen to everyone. Maybe you’re sweating a deadline, or there are too many competing projects on your plate. Whatever the reason, every Creative has experienced a moment where inspiration is lacking but your deliverable’s due date is quickly approaching. Next time you’re banging your head against the desk hoping for creativity to spark, … Continue reading 5 Ways to Break Through a Creative Block
Is the copy editor more important than the writer? Where does a proofer fit in? What's the difference between a copywriter and a copy editor? Are they the same person? For the uninitiated, the jargon used by professional writing teams can be confusing. In fact, you may be using these terms interchangeably not realizing they … Continue reading There’s a Difference: Copywriter, Copy Editor, Proofer
Professional organizations rely on Creatives (communications specialists, copywriters/editors, content strategists, art directors, digital specialists, and graphic designers) to help them craft compelling campaigns that resonate with their target audiences.
Rhiannon Pickus 