In the social media age, everyone’s a writer. From the blogosphere to Twitter (and everywhere in-between), the digital world has produced a cacophony of voices and opinions, all vying to gain your attention and sell you their product. But crafting marketing or communications copy well takes more than creativity or imagination—it also requires strategic, persuasive writing skills.If … Continue reading Six Tips Guaranteed to Improve Your Marketing Copy
I vividly remember the very first time I had to pitch a creative concept to leadership. I was a wreck—absolutely petrified they’d suddenly realize I was a talentless imposter and toss me out with the evening trash. Melodramatic for sure, but true. For an individual whose life has been all about words, I lost mine … Continue reading What You Need to Know to Sell Your Creative Concept
I’ve had the opportunity over the years to work for amazingly talented creative leaders and some not-so-great-ones, too. Along the way, I've realized there are a few basic qualities that separate the powerful creative leaders from the weak. Here are the essential characteristics those rock star leaders from my past shared. Strategy, Strategy, Strategy Powerful … Continue reading Do You Have What It Takes to Be a Creative Leader?
Is the copy editor more important than the writer? Where does a proofer fit in? What's the difference between a copywriter and a copy editor? Are they the same person? For the uninitiated, the jargon used by professional writing teams can be confusing. In fact, you may be using these terms interchangeably not realizing they … Continue reading There’s a Difference: Copywriter, Copy Editor, Proofer
Rhiannon Pickus 