In the social media age, everyone’s a writer. From the blogosphere to Twitter (and everywhere in-between), the digital world has produced a cacophony of voices and opinions, all vying to gain your attention and sell you their product. But crafting marketing or communications copy well takes more than creativity or imagination—it also requires strategic, persuasive writing skills.If … Continue reading Six Tips Guaranteed to Improve Your Marketing Copy
I vividly remember the very first time I had to pitch a creative concept to leadership. I was a wreck—absolutely petrified they’d suddenly realize I was a talentless imposter and toss me out with the evening trash. Melodramatic for sure, but true. For an individual whose life has been all about words, I lost mine … Continue reading What You Need to Know to Sell Your Creative Concept
Creative blocks happen to everyone. Maybe you’re sweating a deadline, or there are too many competing projects on your plate. Whatever the reason, every Creative has experienced a moment where inspiration is lacking but your deliverable’s due date is quickly approaching. Next time you’re banging your head against the desk hoping for creativity to spark, … Continue reading 5 Ways to Break Through a Creative Block
Professional organizations rely on Creatives (communications specialists, copywriters/editors, content strategists, art directors, digital specialists, and graphic designers) to help them craft compelling campaigns that resonate with their target audiences.
Rhiannon Pickus 