In the social media age, everyone’s a writer. From the blogosphere to Twitter (and everywhere in-between), the digital world has produced a cacophony of voices and opinions, all vying to gain your attention and sell you their product. But crafting marketing or communications copy well takes more than creativity or imagination—it also requires strategic, persuasive writing skills.If … Continue reading Six Tips Guaranteed to Improve Your Marketing Copy
I vividly remember the very first time I had to pitch a creative concept to leadership. I was a wreck—absolutely petrified they’d suddenly realize I was a talentless imposter and toss me out with the evening trash. Melodramatic for sure, but true. For an individual whose life has been all about words, I lost mine … Continue reading What You Need to Know to Sell Your Creative Concept
In a market saturated by competitors, one of the biggest challenges you’ll face is identifying your brand difference. But knowing what sets you apart from your competitors—and leading from that place of expertise—elevates your messages, builds authentic relationships with your audience, and carves out a space in the industry that is distinctly your own. But … Continue reading How to Zero in on Your Brand Difference
Brand storytelling is a buzz term, so you're likely to hear it more and more every day. In the last decade, the concept has taken off, and now everyone is giving it a go. I would bet the Marketers and Creatives on your team probably toss it out regularly when pitching their ideas to you. … Continue reading The ABCs of Brand Storytelling
Rhiannon Pickus 