Resume

Key Competencies

Experience

Director, Marketing & Communications
Kestra Medical Technologies
Oct., 2024-Current

• • Lead corporate marketing, communications, and brand strategy for a publicly traded MedTech company (Nasdaq: KMTS), reporting directly to the SVP of Marketing.
    
  • Played a key role in Kestra’s initial public offering (IPO) by shaping the company’s brand narrative, executive messaging, corporate communications, and external positioning for analysts and media.
    
  • Oversee brand architecture, corporate and investor communications, executive messaging, media and public relations, and creative services across patient, provider, and corporate channels.
    
  • Direct major national commercial events (HRS, HFSA, AHA, HFSA, NSM) — from booth experience design to video treatments, social/digital campaigns, and integrated marketing collateral.
    
  • Drive cross-functional alignment across executive leadership, medical affairs, product marketing, and commercial teams to deliver consistent, compliant, and impactful communications.
    
  • Spearhead a full brand identity refresh, including new Cardiac Recovery System® platform positioning, visual identity standards, and audience-specific brand guides (in progress).
    
  • Lead and scale the internal creative services function (design, video, content, digital) and marketing operations infrastructure to deliver high-volume, high-quality assets in a regulated environment.
    
  • Partner with executive leadership on corporate communications, including thought leadership and investor relations storytelling.
    
  • Lead corporate marketing, communications, and brand strategy for a publicly traded MedTech company (Nasdaq: KMTS), reporting directly to the SVP of Marketing.
    
  • Direct major national commercial events (HRS, HFSA, AHA, HFSA) — from booth experience design to video treatments, social/digital campaigns, and integrated marketing collateral.
    
  • Drive cross-functional alignment across executive leadership, medical affairs, product marketing, and commercial teams to deliver consistent, compliant, and impactful communications.
    
  • Spearhead a full brand identity refresh, including new Cardiac Recovery System® platform positioning, visual identity standards, and audience-specific brand guides (in progress).
    
  • Lead and scale the internal creative services function (design, video, content, digital) and marketing operations infrastructure to deliver high-volume, high-quality assets in a regulated environment.
    
  • Partner with executive leadership on corporate communications, including thought leadership and investor relations storytelling.
    

Director, Strategic Marketing
Vector Remote Care
Jan 2024-Current

As the Director of Strategic Marketing for a cardiac rhythm management SaaS platform, I lead a cross-functional team, including product marketing, medical affairs, and creative services, to develop and execute various industry-specific marketing campaigns.

In my role, I collaborate with key stakeholders to align marketing objectives with the company’s strategic goals and develop strategies and measurable tactics to achieve them. I leverage industry trends and customer feedback to influence our product roadmap and create outbound marketing strategies that build brand awareness and drive customer demand.

• Led a cross-functional team to refresh the Vector Remote Care brand, align it with the medical technology industry, and launch a new flagship website optimized for marketing-driven lead generation, all within 13 weeks.
• Developed a series of data-backed product claims that effectively demonstrated product value, enhancing the product’s market positioning and supporting sales and marketing efforts.
• Overhauled outbound marketing strategies, resulting in a 66% increase in website traffic and an 89% increase in website engagement within a single quarter.
• Secured and deployed competitive digital advertising placements in trade publications and programmatic media, significantly increasing brand recognition and visibility within a niche, competitive industry.

Senior Corporate Communications Manager
Acutus Medical, Inc.
Feb 2023 – Jan 2024

I served as the communications lead for the organization, handling all aspects of corporate, marketing, and internal communications, including strategy, implementation, and operations. My role with Acutus was eliminated in January 2024 when the company exited from the cardiac mapping industry.

• Guided the organization’s involvement in industry tradeshows, attaining a record number of on-site leads through pre-event marketing campaigns, paid media, engagement with KOLs, and exclusive invite-only events.
• Implemented the organization’s most successful email marketing campaigns, generating a 35% increase in marketing-driven leads from the previous quarter.
• Deployed an economical and effective digital asset management/sales enablement system to support sales and ensure adherence to controlled document regulations.
• Established controlled document procedures for all marketing materials to ensure adherence to FDA regulations.
• Achieved company-wide engagement in the global organization’s first in-person town hall, managing all aspects of executive communications and coordination.

Senior Marketing Communications Manager
Masimo
Jun 2019 – Feb 2023

I led the Marcom team for the organization’s healthcare practitioner channels and served as a strategic advisor for all internal and external corporate communications. In my role, I worked closely with the clinical, strategic marketing, and engineering teams to lead the translation of complex concepts into all types of visually engaging brand, product marketing, and investor relations materials. I also managed the Marcom team, including copywriters, project managers, communication specialists, social media managers, and integrated communications managers.

• Developed and managed a $3M multi-channel advertising plan for HCP channels
• Led internal and external corporate communication initiatives, including Annual Reports, C-suite talking points, on-camera and media training, town hall events, vision decks, recruiting videos, messages from the CEO, return-to-office communications, and acquisition announcements, as well as ad hoc C-suite requests.
• Developed positioning and messaging initiatives on the brand and product levels.
• Led the creation of product marketing and brand marketing materials.
• Served as the strategic lead for the creation of all flagship tradeshow materials (theme, on-site visuals/collateral, advertising, and promotion)
• Responsible for translating strategic marketing plans into robust, detailed multi-vehicle communication initiatives.
• Produced various customer testimonial videos that leveraged external KOLs and C-suite company officers to convey top-line brand messages.

Industry Recognition

• 2021 LACP Gold Vision Award Winner (Healthcare)
• 2021 LACP Silver Vision Award Winner (Biotechnology)
• 2020 LACP Platinum Vision Award Winner (Healthcare)
• 2020 LACP Platinum Vision Award Winner (Biotechnology)
• 2019 LACP Gold Vision Award Winner (Healthcare)

Scientific Marketing Communications Specialist
FUJIFILM Irvine Scientific
Sep 2017 – Jun 2019

I was the sole content creator for the growing industrial cell culture media business and the established ART business.

• Developed the company’s first brand awareness campaign (Discover Our Culture) in support of the FujiFilm acquisition.
• Launched the company’s external blog (The Media Dish).
• Launched the company’s first internal weekly newsletter.
• Created all printed, digital, and tradeshow collateral.
• Concepted and executed internal culture initiatives, including visual graphic installations throughout multiple campuses/manufacturing sites, and incorporating. FujiFjilm’s cultural values into the existing organization’s structure and materials.
• Built the customer journeys for the marketing automation platform.
• Provide talking points for C-suite officers for media activities, town halls, and acquisition announcements.

Manager, Marketing Writing
Metagenics
Jun 2015 – Jul 2017

I managed the Marketing Copywriting team through the company’s reorganization.

• Built a strong, functional copywriting team, including hiring, mentoring, performance enhancements, and terminations.
• Launched the company’s blog.
• Established protocols and procedures for writing, reviewing, and routing (document control) all content.
• Led the company’s rebranding initiatives (The Metagenics Difference).

Senior Communications Specialist
Sanford Burnham Prebys Medical Discovery Institute
Jan 2014 – Jun 2015
I developed and managed all philanthropy-focused communications.

• Wrote the Institute’s highest earning appeal letter (April 2015).
• Established a new look and content focus for the institute’s quarterly donor magazine, Portal.
• Wrote press releases on recent research announcements, grants, and institute activities.
• Pitched media and provided media support for onsite events and in-studio appearances.

Communications Coordinator
Salk Institute for Biological Studies
Feb 2011 – Jan 2014

I served as the institute’s public information officer.

• Fielded media and public requests
• Coordinated department calendars and logistics
• Wrote institute magazine articles, donor materials, and social media content

Education
San Francisco State University
MA, English
2009 – 2011
I specialized in narratology.

Lancaster University
BA Honors, English Literature
2005 – 2008