Project Description:
Over a 13-week period, I led a team of cross-functional professionals to refresh the Vector Remote Care brand, aligning it more closely with the medical technology industry and its standards. The initiative involved a comprehensive brand audit and strategic redesign to modernize Vector’s image and strengthen its presence in a competitive market. This process ensured our new brand identity would resonate with both healthcare providers and patients.
In parallel, I oversaw the development and launch of a new flagship website designed to increase marketing-driven leads. We optimized the website for user experience, SEO, and streamlined content, ensuring it effectively communicated our value proposition while enhancing engagement with prospective clients.
By aligning the brand and digital presence, we significantly improved Vector Remote Care’s positioning and lead generation capabilities in a rapidly evolving industry.
Rhiannon Pickus 